Performance-based sales model without the ongoing commissions.
GoHealth provides your business with an end-to-end member acquisition solution focused on cutting costs and increasing your direct-to-consumer sales channel. Ditch the days of commission payments and overhead costs with our one-time “cost per enrolled member” fee.
It all begins with finding consumers. We’ve refined, tweaked, and perfected our marketing strategies to ensure that we can provide optimal services when it comes to your business. With our knowledge and proficiency, GoHealth is ready to help your business reach its highest potential.
Lead Generation – Operating as one of the nation’s largest consumer direct insurance websites since 2008, GoHealth has successfully delivered over 250,000 health insurance leads per month to brokers within our network. With our nationwide reach, industry expertise and buying power, we guarantee lead generation costs far below our competitors. GoHealth can position your company to attract traffic and leads properly over the internet with effective media management tools.
Pay-Per-Click Marketing - Reach out to active health insurance shoppers on major search engines with relevant Pay-Per-Click (PPC) advertisements. PPC campaigns allow us to tailor our marketing according to what the consumer searched for, the moment they search for it.
Search Engine Marketing – Let us build your company’s online rankings and visibility through advanced Search Engine Marketing strategies proven effective at placing on the first page of search results. By identifying and targeting the exact keywords your prospects are typing in, we’ll generate the quality leads and traffic your business needs.
Conversion Monitoring – We constantly run A/B and multivariate split-tests to improve our consumer experience and conversion. Our team ties lead data validity, phone contacts, submitted applications and sales back to traffic sources and the consumer path, allowing us to repeat success. Through email, online chat and surveys, we are able to maintain a feedback loop with all of our customers.
Once a consumer lead is generated, our fully-trained dedicated agent teams, located at our 25,000 square foot health insurance call center in Chicago, Illinois, enable you to grow your membership by enrolling consumers in your plans. Connecting with over 12 million consumers annually, GoHealth licensed agents service health insurance consumers with the highest quality of business and care, to match them with the right plan for their individual and family needs.
Entrust your direct sales channel in our dedicated agent teams, focused on selling only your targeted product suite. Through our performance-based sales model you pay a one-time enrollment fee, so you don’t have to worry about paying ongoing commissions.
When you partner with GoHealth, we work with you to identify your major Key Performance Indicators and report them back to you. We are invested in your success. Track agent production trends to identify and meet targets, all while monitoring your return on investment. Through collaborative efforts, we’ll develop customized reports based on your campaign, metrics, and goals – and as your program/goals change, we’ll adjust reports accordingly, ensuring you have the necessary information required to make data driven decisions.
Outbound Call Activity Reports
Number of Calls, Number of Contacts, Number of Sales, Call Duration, Call Transfers by Type
Inbound Call Activity Reports
Answer Rate, Time to Answer, Calls Abandoned, Number of Sales, Call Transfers by Type
Campaign Performance Tracking
Number of Contacts per Record, Total Records Contacted, Final Disposition, Sales Conversion
Agent Performance Tracking
Calls per Calling Hour, Call Duration per Contact, Calls Handled by Type/Campaign, Conversion per Contact/Call, Agent Status Duration
Quality Assurance Reporting
QA Score by Call Type and Campaign, QA Score by Agent/Rep
Don’t let ongoing commission payments restrain your budget. Member acquisition solutions from GoHealth grant you the flexibility of a performance-based model. From start to finish, pay only a one-time flat-rate fee per acquired member and forget about the days of dealing with overhead costs and commissions. You’ll find that cutting costs in staffing, lead generation, and distribution will free up your budget and allow you to explore new business development opportunities.